2016 Edition

SPURG-2016-3DTitle: The Self-Publisher’s Ultimate Resource Guide 
Subtitle: Every Indie Author’s Essential Directory—To Help You Prepare, Publish, and Promote Professional Looking Books
Authors: Joel Friedlander and Betty Kelly Sargent
Genre/Keywords: Non-fiction – Publishing & Books, Writing, Research & Publishing Guides, Research & Publishing Guides, Authorship, Writing, Small Business
Length: 380 pages
Publisher: Marin Bookworks
Release date: January 25th, 2016
ISBN-13: print: 978-0-936385-38-9 | ebook: 978-0-936385-39-6
Extras: Goodreads
Purchase: Amazon | B&N | Kobo | AppleSmashwords
Book Summary:
Here, for the first time, dozens of leaders in the self-publishing industry—editors, designers, book shepherds, printers, teachers, publicists, marketers, workshop leaders, illustrators, reviewers—have come together to share their knowledge of the dynamic, ever-changing indie book publishing business. Whether you are a first-time author or a seasoned pro the articles and curated lists in this guide will save you hours of hit-and-miss research. Want to learn all about e-book conversion—check out Carla King’s article on page 153. Have questions about distribution–see what Robin Cutler of Ingram Spark has to say on page 165. Do you want to hire an author assistant? Take Kate Tilton’s advice on page 249. And talk about keeping current—The Self-Publisher’s Ultimate Resource Guide is updated every few months all year long. No other book on self-publishing combines the wisdom and down-to-earth advice of over two dozen indie publishing professionals with over 850 links to resource providers. It may well be the “best book for self-publishers” anywhere.

Joel Friedlander is a self-published author, an award-winning book designer, and a blogger on a mission to educate writers in how to print, market and sell their books with confidence.

Betty Kelly Sargent is the former editor-in-chief of William Morrow, author of seven traditionally published books plus two more that are self-published. She has over 30 years experience in the book and magazine business in New York City and recently founded BookWorks: The Self-Publishers Association.

Contributors of this revised and greatly expanded edition:

  • “Indexers” by Rachel Rice of Rae the Indexer
  • “Image Sources: Finding an image for your book cover” by Cathi Stevenson of Book Cover Express
  • “Book Shepherds & Publishing Consultants: Adding power to your book’s success” by Judith Briles of The Book Shepherd
  • “Illustrators & Cartoonists: The quest for illustrators, cartoonists, and other creative professionals” by Kat Vancil of KatGirl Studio
  • “Writers’ Conferences & Workshops Offering Scholarships: Three reasons writers need conferences more than ever” by Michael Larsen of San Francisco Writers Conference
  • “Grants & Funding for Writers” by C. Hope Clark of FundsforWriters
  • “Professional & Trade Associations: Why indie authors need trade associations” by Sharon Goldinger of PeopleSpeak
  • “E-book Conversion” by Carla King of Self-Pub Boot Camp
  • “Print-on-Demand (POD) Printing & Distribution Services: What is book distribution, anyway?” by Robin Cutler of IngramSpark
  • “Subsidy Publishers: Is there a difference between vanity and subsidy publishing?” by Victoria Strauss of Writer Beware
  • “Short Run Printers: Short run printers for indie authors” by Gordon Burgett of Gordon Burgett’s Website
  • “Book Production Software: What software do you need to produce your book?” by David Bergsland of Radiqx Press
  • “Website Design for Authors” by Tyler Doornbos of Well Design
  • “Social Media Consultants: The dos and don’ts of social media” by Rachel Thompson of BadRedhead Media
  • “Book Review Services: Book review services: where to find them and how to use them” by Miral Sattar of Bibliocrunch
  • “Author Assistants: What is an author assistant?” and “Sites to List E-books” by Kate Tilton of Kate Tilton’s Author Services, LLC
  • “Press Release Services & Sources: The power of paid press release distribution services” by Joan Stewart of The Publicity Hound
  • “Virtual Book Tours: Sell more books with virtual book tours” by Dana Lynn Smith of Savvy Book Marketer
  • “Marketing & Publicity: Book marketing basics” by Penny Sansevieri of Author Marketing Experts
  • “All About Publicity for Indie Authors and Their Books” by Amy Edelman of IndieReader
  • “E-book Aggregators & Book Distributors: How to use an e-book distributor to reach more readers” by Mark Coker of Smashwords
  • “Major Retailers: Major retailers and what they offer indie authors” by Tracy Atkins of Book Design Templates
  • “Writing Contests, Fellowships, & Prizes: The good, the bad, and why they matter for indie authors” by Liz Dubelman of VidLit
  • “Book Awards for Self-Published Authors: Why awards matter and why some matter more than others” by Shelley Sturgeon of Bound and Determined
  • “Consumer Protection” by Orna Ross of The Alliance of Independent Authors

2014/2015 Edition

SPURG-front-cover-35-categoriesTitle: The Self-Publisher’s Ultimate Resource Guide
Subtitle: Every Indie Author’s Essential Directory—To Help You Prepare, Publish, and Promote Professional Looking Books
Authors: Joel Friedlander and Betty Kelly Sargent
Genre/Keywords: Non-fiction – Publishing & Books, Writing, Research & Publishing Guides, Research & Publishing Guides, Authorship, Writing, Small Business
Length: 172 pages
Publisher: Marin Bookworks
Release date: December 18th, 2014
ISBN-13: print: 978-0-936385-36-5 | ebook: 978-0-936385-37-2
Extras: Goodreads
Purchase: Amazon | B&N | Kobo | AppleSmashwords | txtr

Book Summary:
The Self-Publisher’s Ultimate Resource Guide is the first and largest collection of curated and verified resources for independent authors who plan to publish their own books. Produced by a team with long experience in both traditional and independent publishing, the over 850 resources are listed in an easy-to-use format that includes live links, phone numbers, email addresses and brief descriptive copy. The Guide makes vendors and other resources easy to find by separating them into 35 distinct categories within the 3 main tasks the self-publisher must deal with. How to Prepare, Publish, and Promote their books.

The Self-Publisher’s Ultimate Resource Guide ebook version is updated regularly to provide current information and links in the fast-changing indie publishing world, and the authors are actively soliciting input to keep listings current and comprehensive.



“A Literary Market Place for self-publishers. Make room next to your computer.”
—Michael Larsen, San Francisco Writers Conference

“An essential reference to the best publishing resources for every self published author. Highly recommended!”
—Mark Coker, Smashwords founder

“Most authors are excited about the promise of self-publishing–until they actually try to do it. Then they quickly realize they will need a team of professionals to prepare, publish, and promote their book. And that’s where they get stuck. They don’t have the connections. That’s where The Self-Publisher’s Ultimate Resource Guide is a life-saver. This is the missing link that will enable authors to capitalize on the self-publishing revolution and become captains of their own literary destiny. I highly recommend it.”
—Michael Hyatt, New York Times Bestselling Author and Former CEO, Thomas Nelson Publishers

“Independent authors need a team to help create a fantastic finished product, and finding the right people can be a challenge when you first start out. This book will help authors to locate professionals to edit, publish and market their work—helping them to stand out in the crowded marketplace.”
—Joanna Penn, The Creative Penn

“Time is money. You’ll save a lot of both by referring to this easy-to-use resource. I’ll be promoting this valuable guide and urging my own author clients to use it.”
—Joan Stewart, The Publicity Hound

“Finally, a starting point from which to choose products and services, a veritable Yellow Pages for self-publishers. This thorough and respectable list of resources prevents the endless web searches and dead ends that frustrate so many authors, to make the indie publishing journey much less stressful.”
—Carla King, Self-Pub Boot Camp

“Wish this guide existed when I started self-publishing. It outlines the process beautifully, directs you where to go and saves months of research. A treasure chest I plan to open often.”
—Jason Matthews, How to Make, Market and Sell Ebooks

“As a marketing person and publishing instructor, a guide like this is long overdue. It’s a much needed resource and guide for authors and publishers to help them find high quality industry professionals. Thoroughly researched and curated by two people I greatly respect and admire, this book will take the guesswork out of self-publishing. This short-cut to the top pros–editors, designers, marketers, bloggers, distributors–is just exactly what we’ve all been waiting for. This book is a must-have for any author or publisher!”
—Penny Sansevieri, Author Marketing Experts

“Joel Friedlander is the Neil DeGrasse Tyson of self-publishing. He’s master of the nuts’n’bolts and the soup-to-nuts of how to successfully publish yourself.”
—David Henry Sterry, bestselling author of The Essential Guide to Getting Your Book Published & cofounder of The Book Doctors

“This reference is for every author because, whether you sell out to a large publisher or publish yourself, the author must do the promoting. Publishers do not promote books.”
—Dan Poynter, The Book Futurist

“Wow… what an amazing wealth of resources for authors. This is a great reference book for any author to add to their library. I highly recommend this book!”
—Shelley Hitz, owner of TrainingAuthors.com

“There are countless self-publishing guides telling you how you should self-publish. With The Self-Publisher’s Ultimate Resource Guide, there’s finally a definitive source getting to the nuts and bolts of the process. In one book, authors have all they need to self-publish professionally and successfully.”
—Henry Baum, Self-Publishing Review

“Awesome is not profound enough a word for this resource. In my consults with struggling authors, one of the most common questions I receive is “who can I get to help me.” Why anyone hasn’t created this resource before now befuddles me. Now we have The Self-Publishers Ultimate Resource Guide from the masterminds of self-publishing, and I endorse it wholeheartedly times ten. I’ll be recommending this to all my readers.”
—C. Hope Clark, Founder FundsforWriters.com and Author The Carolina Slade Mysteries and The Edisto Island Mysteries

“Wow—what an amazing resource! Finally there’s one place where anyone who wants to self-publish can find top editors, designers, printers and more. This is a real life-saver, a must-have guide for every indie author.”
—Alexis Grant, founder of TheWriteLife.com

“Finally, hundreds of the resources you need compiled conveniently under one cover. This rich resource should be at every author’s elbow.”
—Patricia Fry, author of 47 books, speaker, book editor and former executive director of SPAWN (Small Publishers, Artists and Writers Network) 

“This is a comprehensive, “must-have” reference for anyone writing a book or thinking about it. Joel provides a thorough and thoughtful approach to the hundreds of vendors offering services to writers at all stages of their projects.”
—Patricia Benesh, AuthorAssist.com